Weljanny Luciano, a very successful young entrepreneur, is today one of the most influential figures in the South American fashion scene. Born and raised in the Dominican Republic, Weljanny has always shown an innate passion for the world of beauty and style. This passion has led her to become one of the leading voices in the industry, both as a model and an entrepreneur.

Her career in the fashion world began in 2004 when she became a professional model, participating in numerous beauty events. There, she immediately stood out for her elegance and determination. It was precisely in these years that the name "BellaWel" was born, his nickname in the sector, which, over time, would become the name of his successful brand.

2016 marks a decisive turning point in Weljanny Luciano's career. Strengthened by the experience gained as a model and the growing influence in the fashion world, she decided to launch BellaWel, a makeup brand initially focused on an exclusive line of false eyelashes. The quality and originality of its products, combined with its entrepreneurial capacity, capture the attention of prominent personalities, helping to establish BellaWel as one of the most recognized brands related to the world of cosmetics in the Dominican Republic.

The success of the BellaWel line is inexorable. The South American media speak of the product designed by Weljany Luciano as "enchanting veils for the eyes" attesting to the originality and excellence in the production. This media wave pushes Weljanny to expand the BellaWel product range, introducing new lines of accessories that she likes to call "long-lasting elixir" and other lash variants that can be applied strand by strand, with impressive success. This surprising result confirms its ability to innovate and anticipate trends, making BellaWel a benchmark brand in the beauty industry.

The product is growing, and Weljanny's popularity on social networks is consecrating her as a true influencer in the world of beauty.

In 2019, the Latina entrepreneur raised the bar again and chose to launch the online podcast "BellaWel," through which she interviewed leading international media professionals. This project has further solidified her status as a successful influencer, gaining widespread public recognition

In 2023, driven by the desire to further expand her brand and explore new horizons, Weljanny is betting on herself and opting to launch a line of bags. Thus "Bella Collection" was born. This new chapter represents an evolution of the brand. Weljanny is determined to bring his style and innovative vision to the European market, with the ambition to conquer new frontiers in the world of fashion.

Today, Weljanny Luciano is an example of how determination, passion and a clear vision can transform a girl with big dreams into one of the most influential businesswomen on the international fashion scene. Her career is testimony to the perseverance and creativity of a young woman to find her vocation and achieve important goals. BellaWel is not just a brand, but a symbol of style, elegance and innovation, destined to leave an indelible mark in Europe as well.